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Our Story

Cassidy Labs is run by three dudes who love growing, but have never grown up.

As college roommates, Scotty, Mike, and Seth developed a shared philosophy that life is best lived through exploration and new experiences - that learning never stops - and that when you have a passion for discovery, the lines between work and play become indistinguishably blurred.

Filled with a desire to share this perspective with the universe, Scotty began tapping into the mind of a seasoned veteran in the world of play: his father and founder of Klutz Books, John “Cass” Cassidy.

Cass instilled in Scotty the notion that creativity and innovation come from digging up the magic hidden all around us, flipping things over, and reading between the lines  — something best accomplished through a familiar activity: playing.

Three years later, Scotty was gaining quick traction exercising his father’s wisdom. But, a growing business is a lot to juggle. Without hesitation, Scotty rescued Mike and Seth from their corporate jobs, summoning their help to spread the magic he started brewing.

With the arrival of the year two thousand and seventeen, these three guys set out together to help the next generation uncover one important secret to life, learning, and discovery:

Play is at the heart of it all.